Hotel Domein Westhoek

Hotel Domein Westhoek, set between dunes and sea in Oostduinkerke, offers everything from modern comfort and wellness to family-friendly leisure and business facilities. Yet despite its strengths, the hotel struggled to stand out. Its branding felt outdated, the story fragmented, and its digital presence too quiet to capture attention in a competitive hospitality market. Bypicknick was brought in to change that. Our mission: reposition the hotel as more than a place to stay — to transform it into a memorable brand experience.

We began with a refreshed strategy and logo, then rolled out a cohesive identity across every touchpoint. From custom room supplies, uniforms, and printed materials to flags, cookies, and even the smallest details, every element now speaks the same language of quality and hospitality. To bring the story to life, we produced professional photography and cinematic video, highlighting everything from serene guest rooms to panoramic wellness facilities.

Consistent, eye-catching social media storytelling amplified this presence and created real engagement with new audiences. Today, Domein Westhoek thrives as a coastal destination with a strong, recognizable identity. Guests don’t just stay there — they connect with a brand that reflects the beauty of its surroundings and the warmth of its service.

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