Play&Go®

Play&Go®, a global toy storage brand sold in over 40 countries.
Crafting cinematic moments for a brand loved by families worldwide.
Creative Agency Bypicknick x Play&Go® — turning storage into stories
Play&Go®
Client
Play&Go®
Industry
Lifestyle
Services
Strategy - Branding - Motion
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Type
Brand Strategy - Content Strategy - Production Planning - Production Management - Talents - Location - Design - Illustration - Motion Graphics - Video Productions - Post Production
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Quote
“Bypicknick and his team are really dedicated and go the extra mile. They understand the philosophy of the brand and are open to new challenges. Don't hastitate to contact them - they're creative, hardworking and deliver on time." Founder Alain Puystiens
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Play&Go®, the internationally recognized toy storage brand sold in over 40 countries, partners with Bypicknick to bring its playful, practical products to life. We produce videos for each collection, highlighting their unique appeal: the 'Outdoor Collection' blends nostalgic and modern visuals, the 'Printl Collection' showcases interactive prints and glow-in-the-dark details, and the Baby 'Soft Collection' emphasizes quality, safety, and comfort.

We also spotlight collaborations with beloved brands: Sophie La Girafe®, Moulin Roty®, and the 'Walk In A Park' & 'L.A. Roadmap' collections, combining animation, live action, and creative storytelling to make every Play&Go® experience engaging and memorable for kids and parents worldwide.

A baby in a blue onesie lies on a patterned Play&Go Mat, surrounded by wooden toys. The baby's face is joyful, reaching toward a blurry airplane toy.
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