Jeune Premier

Bringing bold design and childhood imagination to life on screen.
Jeune Premier, the Belgian brand redefining school bags with creativity and flair.
Creative Agency Bypicknick x Jeune Premier® — showcasing craftsmanship with a playful spirit.
Jeune Premier
Industry
Lifestyle
Services
Strategy - Branding - Motion
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Type
Content Strategy - Video Productions - Post Production - Illustration - Motion Graphics
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Quote
“Looking fabulous! Thank you for all the work, we appreciated it!" - Marketing manager Caroline Vanleke
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Jeune Premier, the Belgian brand known for high-end children’s school bags, partnered with Bypicknick to launch its new collection in style. We produced a behind-the-scenes video of the Ostend photoshoot, showcasing the creativity and craftsmanship behind each bag.

To engage the brand’s international audience, we also created explainer videos highlighting design features and playful teaser clips for social media. The campaign captured Jeune Premier’s vibrant, fashion-forward spirit, reinforcing its reputation as “the coolest Back To School brand” and generating excitement among kids and parents worldwide.

Close-up of a dark blue Jeune Premier backpack adorned with colorful patches, including a rainbow, gold clouds, red lips, and a red cherry keychain. Playful and vibrant.
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